SEO news is generally concerned with the latest changes that affect how a search engine works. Granted, it is usually only Yahoo, Google and MSN that seem to create the biggest buzz on the ‘Net, but some of the smaller search engines sometimes also have a way to stir up a bit of SEO news, especially when they needle and wheedle their way into the profit margin of a bigger site. Then responses by the bigger sites turn into search engine optimization news, which in turn has the forums, web blogs, and optimizing firms buzzing, blogging, and simply putting out a lot of articles and opinion – some of which are little more than misinformation or regurgitation of rumors that are so plentiful on the Internet.

SEO news is usually obsessed with search engine news and Google news ranks highest in the search engine world. It is interesting to note that the dissemination of such SEO news has another effect on the online community of webmasters and techies: viral marketing. Unlike the bad connotation that is usually attached to this term, SEO news has been proven to be a most effective tool and generating visitors to any given site, and as such it is not surprising to – at times – even see contrived SEO inclusive news of items that may or may not affect online marketing, any of the most well known engines, or simply news about changes in management that are rumored to bring changes to the world of search engine marketing news.

While the goal of viral marketing is achieved by the word of mouth – the conversation ensuing around the water cooler – and word of blog, news about search engine changes or even the revelations about the inner workings about a search engine become world news. More often than not, none of these news group posts about search engine changes or demises are true, applicable, or in any way influence the way of doing business on the ‘Net. Yet in spite of this realization it would be foolish to ignore search engine marketing news since even a skewed news image affects a search engine. In addition to the foregoing, there are those times when even the most unbelievable bits of news turn out to be true and as such will shape the way of doing business.

To get a good feel where a search engine is going, checks the news archive for any news article pertaining to the search engine and see if you can realize a trend. Most developments do not strike like lightning, but instead are being built up slowly and gradually.