Search engine websites come in a variety of sizes and shapes, from the utilitarian Google search engine site to the Yahoo search engine site that is filled to the brimming with news, links, and any other channel of information that one would want to see. The MSN search engine in many ways mirrors the extensive collection of topics found on Yahoo, while the site associated with the Lycos search engine appeals to a different clientele entirely. It is interesting to see the search engine websites and how they are designed to make them the most appealing to the audience that will usually use them. Did you know that Lycos is specifically designed with a certain clientele in mind which is markedly different from the one that is attracted by Yahoo?

Of course, given the fact that many of these engines are usually accessed with the help of the tool bars – this is very true of the Google search engine in particular – it is rare that a web surfer wills specifically dial up a site in order to begin a search from there. Yet if you consider the fact that every computer will need to be turned on at some point, the fight for the starting page position is on, and being the start page on any given computer or network does not only result in a large amount of hits – which in turn can be seen as potential revenue to advertisers – but will also increase the popularity of the site and thereby the businesses and individuals that will pay to be included in their listings.

For those who have never taken the time to visit the search engine websites but instead have simply conducted searched from the tool bars, consider these search engine websites as portals to your web experience. You should make one of them your home page simply because you have the option of customizing the look and feel, as well as the news that is displayed on them. Take for example the MSN search engines which allow you to specify how much news and entertainment you want to see on the site. If you are a techie, then you will be able to have technology news at your finger tips while those who enjoy entertainment will be able to add the horoscope and also entertainment news. As you can readily see, search engine websites are no longer just pieces of a search engine list – Yahoo, Lycos and especially MSN are so much more!